Run for the Chapter / Audible

Most joggers would already have their listening device which is used throughout their exercise routine. With Audible, it would transform their normal jogging routine into a new presence of audiobook listening experience. Through this experience, Audible will focus on motivating jogger to complete the route with a reward by unfolding a new chapter of the story.

Team
Art Director — Nursolehin Yunos
Tutor — Shelley Lui
Tutor — Lukas Rossmanith

 

Awards
Singapore Crowbar Awards — Silver

Publication
Ads of the World
Campaigns of the World